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Something for Everyone

Annual Downtown Baraboo Events

Click the event buttons on the left to see more information.

Baraboo Mystery Weekend
March 28 and 29
Downtown Baraboo Farmers Market
Wednesdays & Saturdays, May - October
Downtown Baraboo Sunday Market
Sundays, May - October
Spring Wine Walk
Friday, May 1, 2020
Spring Fair on the Square
Saturday, May 9, 2020 Canceled
Concerts on the Square
Thursday Evenings, June - August
ArtJune
Saturday, June 20, 2020
Summer Brew Ha-Ha
Friday, June 19, 2020
Big Top Parade
Saturday, July 18, 2020
Fall Fair on the Square
Saturday, October 10, 2020
Winter Wine Walk
Friday, November 20, 2020
Christmas Light Parade
Saturday, November 21, 2020
Fun and Festive Holiday Events
Nov. 14 - Dec. 31, 2020
The Very Merry Holiday Fair
December 11 and 12, 2020

Spring Fair on the Square

Saturday, May 9, 2020 • 9am to 4pm

2020 fair poster
Please Note
It is with great sadness that we have decided to cancel the Downtown Baraboo Spring Fair on the Square scheduled for May 9, 2020 due to the current circumstances regarding Covid-19. We are following the guidelines of the Wisconsin SAFER AT HOME order and have concerns for the health and safety of our community, the artists and crafters, and our volunteers during this time. We look forward to seeing everyone at the Fall Fair on the Square on October 10, 2020. If you have any questions regarding the cancellation, please contact Downtown Baraboo Inc by emailing: events@downtownbaraboo.com

Winter Wine Walk

Friday, November 20 • 6pm to 9pm

Join Downtown Baraboo merchants for a Wine Tasting Tour! Each location will have two wines (1 ounce each). A note pad with a map will be provided for note taking. A taste of wine, some delicious treats and a leisurely stroll around downtown with your friends. Tickets go on sale at 9am exactly one month prior to the event at Bekah Kate's. This event sells out quickly, so be sure to purchase your tickets right away!

  • Tickets for the 2020 Winter Wine Walk go on sale October 20th at Bekah Kates
  • Follow all the event details at Baraboo Wine Walk on Facebook.

Frequently Asked Questions

When are the Wine Walks?
The Downtown Baraboo Wine Walks are typically held the First Friday in May and the Friday before Thanksgiving.
When do tickets go on sale?
Tickets generally go on sale exactly one month before the event. There is usually a large line to buy tickets and at times there have been more people in line than tickets available.We would suggest that you get in line early!
Can I call or email to reserve tickets?
No, requests for tickets will not be taken by phone or email.
What if I lose my Wine Walk ticket?
Your Wine Walk ticket is just like cash. Lost tickets can not be replaced.
What if I can't come to the Wine Walk at the last minute? What can I do with my tickets?
You are welcome to turn the tickets in to Bekah Kate's, but they are non-refundable. Find some friends who didn't get tickets or have never been on the Wine Walk and give them a call! Or become a friend of the Downtown Baraboo Wine Walk on Facebook and let everyone know you have tickets available! You can also post there if you need tickets!
When can I pick up my glass?
You can pick up your glass starting at 9am at Bekah Kate's on the day of the wine walk. You must bring all of your tickets with you to pick up your glasses. You will receive one glass, one wristband and wine glass ring per ticket.
Where do I start the evening?
Once you have picked up your glass at Bekah Kate's, you can start at any location on the wine walk starting at 6pm!
What should I do if I have had too much to drink?
Please don't drive!! You can call a cab, we will provide several numbers you can call in your wine walk booklet.
Where can I buy the wines that are featured on the Wine Walk?
The majority of the wines featured on the Wine Walk are available at Bekah Kate's.
What are the rules I need to be aware of?
  • You must be 21 to attend the Wine Walk.
  • You must rinse and empty your wine glass before leaving each and every stop.
  • If you need a drink of water, drink it inside one of the locations. You may not have any liquid in your glass while on the city sidewalks in between stops!
  • Please...no strollers
Please help us to keep this event going by strictly following these rules.
What if I have questions while on the wine walk?
You can ask any of the staff at the participating businesses or one of our wine walk ambassadors who will be strolling around throughout the evening.

Some tips for making your evening more enjoyable...

  1. Avoid waiting in line by picking up your glass and wristband anytime before 6:00 pm the day of the walk.
  2. Write your name on the back of your booklet and wine glass ring, when there are lots of booklets and glasses floating around that look the same, if you set yours down you may not be able to find it.
  3. Make a plan, sit down with your group and make a plan of the locations that you would like to visit. With over 25 locations on the Wine Walk it will be impossible to visit all of them in 3 hours, so choose locations that you have never been to or that have wines you are interested in tasting.
  4. Wear comfortable shoes and dress weather appropriate, there is a good deal of walking outside during this event.
  5. Choose a meeting location or route in case you get separated from your group.
  6. If you make purchases (There are some GREAT sales on the route), ask the business to keep your bag behind the counter and pick it up at the end of the Wine Walk or the next day.
  7. Come hungry, every location has fabulous food pairings to match their wines.
  8. Provided you have your glass and wristband, you may start at any location at 6:00pm. Lots of groups start at the end or the beginning, so you can avoid crowded locations by starting somewhere in the middle.
  9. Follow traffic pedestrian rules. Please only cross the streets at crosswalks.
  10. Bring your ID. We will refuse to serve you if you cannot prove you are 21 years of age.
  11. We will refuse to serve anyone who appears to be intoxicated.

Christmas Light Parade

Saturday, November 21 2020 • 6pm

Christmas Light Parade

See glittering lighted floats, reindeer and equestrian units, marching bands, and novelty units. Witness Santa as he lights the Official Downtown Baraboo Holiday Tree. After the parade, children and families are invited to visit with Santa and have their pictures taken. Get more ideas for enjoying the day on our blog.

Parade Tips

Here are some tips to make watching the Downtown Baraboo Christmas Parade a bit more enjoyable:

  1. Dress warmly. Temperatures can range from a mild 50 degrees F down to a chilly 20 degrees. Bring your blankets and lawn chairs and get cozy for a spectacular show!
  2. There will be food booths in the downtown business district offering hot drinks and snack items to help keep you warm!
  3. If you have small children you'll want to plan on being downtown about one hour before the parade starts for pre-parade entertainment.
  4. The parade lasts about 45 minutes and will not be canceled unless there are extreme weather conditions. Check this site for any cancellation notice.
  5. There are many free public parking lots within one block of the parade route. Check the map for locations.
  6. Make a Day of It! Come early and start your holiday gift shopping. Downtown retailers kick off the Christmas season with an open house starting at 10:00 a.m. serving free refreshments.

Parade Route

Christmas Light Parade Route

Thank you 2019 Christmas Light Parade Sponsors

We at DBI appreciate all efforts to make our community vibrant and successful and ask for your support in providing this memorable event. Please patronize our generous parade sponsors throughout the year and consider becoming a sponsor of our annual Downtown Baraboo Christmas Light Parade to keep this wonderful event going for years to come! Sign up here

Platinum Level
The City of Baraboo Pizza Ranch of Baraboo Baraboo Area Chamber of Commerce Alliant Energy Al. Ringling Theatre
Silver Level
St. Clare Foundation Baraboo State Bank Minuteman Press Hometown Pharmacy - Corner Drug Store
Bronze Level
Dental Associates of Baraboo/Paschen Orthodontics Red Shed Coffee Bean Connection Wegner CPA
  Supreme Awards Oak Park Place  

 

Fun and Festive Holiday Events

Mid November to Christmas

Downtown Baraboo Christmas

Nestled in the Baraboo Bluffs just 45 minutes north of Madison on Hwy 12, and only 10 minutes south of Wisconsin Dells, the vibrant community of Baraboo offers 5 weekends of Family Fun and Holiday Shopping for young and old alike. Visit Downtown Baraboo for holiday activities each weekend from the Saturday before Thanksgiving until New Years. A beautiful courthouse square is surrounded by cheerful storefronts, enthusiastic shopkeepers, and a thriving assembly of artists. Downtown Baraboo offers all of the amenities that create a wonderful day-trip for family or friends any time of year, but especially during the holiday season!

Free Horse and Wagon Rides and visits with Santa

Saturdays, Thanksgiving through Christmas • 11am to 2pm

Free wagon rides in Downtown Baraboo

Visit our beautiful community and climb aboard the horse-drawn wagon for a nostalgic holiday ride through Downtown Baraboo. Rides are available every Saturday from Thanksgiving to Christmas between 11:00 am to 2:00pm. Pick up and drop off is the corner of 3rd and Oak Street. What a great way to check out all that Downtown Baraboo has to offer. Don't worry if it's cold. Warm up with some hot chocolate from one of the wonderful specialty food merchants. Maybe you'll be lucky enough to experience a visit from the strolling carolers as they serenade Santa at the Historic Al Ringling Theatre.

Santa is welcomed to Downtown Baraboo during Christmas Light Parade and lights the Official Downtown Baraboo Christmas Tree near the new renovated Al Ringling Theatre! Immediately after the parade children and families are invited to come Inside the Al Ringling Theater to visit with Santa and have their pictures taken. Every Saturday through the Holiday Season Santa invites you to visit him at the Al Ringling Theatre, 136 4th Avenue, from 11am to 2pm. Bring your camera! Sponsored by the Baraboo Burger Company

 

Black Friday

Black Friday in Downtown Baraboo is the best version of Black Friday shopping. Grab a cup of hot coffee or breakfast and shop select downtown Baraboo Shops for some of the deepest Discounts of the YEAR! Specific shop promotions will be released at 12 noon on the Wednesday before Thanksgiving. Special Prices only 8am to 10am at select Shops in Downtown Baraboo.

Small Business Saturday

Small Business Saturday in Downtown Baraboo

Shop Small Business Saturday in Downtown Baraboo, support your local retailers who support your community all year long.

Open House Weekend

Holiday Open House in Downtown Baraboo

Downtown merchants will host their Annual Downtown Christmas Open House so shoppers can catch up on their holiday gift-buying in the many specialty stores located throughout the historic downtown and enjoy a delicious meal at one of the fabulous cafes, taverns or restaurants.

Very Merry Holiday Weekend

Very Merry Holiday Weekend in Downtown Baraboo

The Shops of Downtown Baraboo invite local artists in to their stores to sell and sometimes demonstrate their crafts. Also on Artisan weekend our very own Char from Helen's Daughters hosts The Very Merry Holiday Fair at the Baraboo Art Center on Water Street Friday and Saturday. This is a show not to miss! Saturday is also the Sauk County Historical Society Open House.

Santa is Coming to Town

Santa Claus in Downtown Baraboo

Bring the whole family to Downtown Baraboo for a day of old fashion Family Fun. Horse drawn Wagon Rides, visits with Santa, carolers & Shopping! On this Saturday select Shops will feature a special $10 or less kids shopping table so all the children can shop for their loved ones.

Date Night

Date Night in Downtown Baraboo

Spend the evening with that special someone in Downtown Baraboo. Take a break from the hustle and bustle of the Holiday season! Grab that special someone and make the trip to Downtown Baraboo for an evening. Take a moon lit horse and wagon Ride, tie up the loose ends of your holiday shopping ( or get started!), grab a cocktail, or catch a movie at the Al Ringling Theatre.

Extended Shopping

Christmas Shopping in Downtown Baraboo

From mid December to Christmas most shops are open until 7:00pm with extended hours. Our downtown offers that unique gift, big surprise or special item that you just can't find anywhere but here. Come and enjoy the beautiful scenery, hospitality and uniqueness that is all Baraboo. Our merchants will make your last days of shopping enjoyable moments as you find that perfect something for that special someone.

Please Patronize Our Sponsors:

Our Downtown Baraboo Christmas sponsors make all the wonderful events listed above possible. Please help us thank them by visiting their stores and businesses throughout the year.
Downtown Baraboo's Holiday Promotions are sponsored by Magnum Media The Christmas Light Parade is sponsored by Pizza Ranch of Baraboo

Our Premium Business Sponsors:

A Vintage Coop
A Sense of Adventure
Ardyth's Sew N Shoppe
Baraboo Burger Co
Baraboo Childrens Museum
Baraboo State Bank
Bekah Kates
Brunker Realty
Coffeebean Connection
Hometown Pharmacy Corner Drug
Cornerstone Gallery
Contryside Refind
Fetch 22
Helen's Daughter Studio/Very Merry Holiday Fair
International Crane Foundation
Jen's Alpine Cafe
Just Imagine Toys
Neato's Bake Shoppe
Radio Shack
Spa Serenity
The Grainery
The Jeweler's Edge
The Village Booksmith
Ya Ya Bear

Our Business Sponsors:

Amber Moon
Etcetera by BLH
Eclectic Treasures
Lillian Verrall
Recycled Sallys
Von Klaus Winery
Urbanwood Studio
Magnum Media

Farmer's Market

Wednesday and Saturday, May through October • 7:30am to 1:00pm

Downtown Baraboo Farmers Market

Started by local growers in the late-1980's, the Baraboo Farmers' Market has become a favorite feature of downtown life for Baraboo residents, who avail themselves of the wealth of locally produced agricultural products every Wednesday and Saturday morning from early May through October. Only Wisconsin-produced fruits, vegetables, meats, cheese, eggs, bakery items, flowers and perennials, bedding plants, jams and jellies, maple syrup and honey, herbs and herbal products, and other commodities are allowed to be sold at the market. Not only does the market provide an outlet for local and regional growers, it offers consumers the opportunity to purchase products directly from the people who make or grow them, thus fostering an appreciation for the producer's labor and for Wisconsin's agricultural heritage.

The Baraboo Farmers' Market is held on Wednesday and Saturday mornings from 7:30 am to 1:00 pm on the Courthouse Square on Oak Street between 3rd and 4th Streets. The market runs from May through October.


If you are a grower interested in participating in the 2017 market, please visit www.baraboofarmersmarket.com for more information and applications.

Art June

Saturday, June 20, 2020

Art June

Sunday Market

Sundays, May through October

Downtown Baraboo Sunday Market

The Downtown Baraboo Sunday Market includes Antique Dealers, Collectors, Artisans and Crafters selling their work on the streets of Downtown Baraboo. The Market will be open from 9am - 3pm.

Stop by and check it out!


If you are interested in participating in the Sunday Market, please contact

Mary Hultman - Events Coordinator
P.O. Box 216, Baraboo,WI 53913
Ph. 608-448-3490
events@downtownbaraboo.com

Brew-Ha-Ha

Friday, June 19, 2020

Downtown Baraboo Brew Ha Ha

Join us for a Beer Tasting Tour at Select Downtown Baraboo Businesses

Downtown Baraboo Inc. hosts a Beer Walk each year on the last Friday in June. Taste fabulous Wisconsin Craft beers as you wander through Downtown Baraboo. Participating merchants offer two unique beers to sample. Local breweries will also be onsite pouring featured selections.

Brew Ha Ha ticket will go on sale in May at Bekah Kates (117 3rd Street) at 9am. Tickets may also be purchased online at EventBright.com one hour later.

We will also have Designated Driver tickets available for sale online and at Bekah Kates. (All event attendees, including designated drivers must be 21 years old and be prepared to be carded)

Brew Ha Ha Frequently Asked Questions

When will the Brew Ha Ha event be held?
The next Downtown Baraboo Brew Ha Ha will be held on June 21, 2019.
When do tickets go on sale?
Tickets generally go on sale at Bekah Kate's exactly one month before the event. Remember:
  • Limit of 4 tickets per person.
  • Tickets are $25.00 each. Cash or Check only.
  • 350 tickets available.
  • There is usually a large line to buy tickets, so we suggest that you get in line early!
Can I call or email to reserve tickets?
Requests for tickets will not be taken by phone or email but you may be able to purchase them online (This page will have the link when it is available).
Can I call or email to purchase tickets the day the tickets go on sale?
On the day that the tickets go on sale, and after everyone that was in line has been served, in-person, phone, and e-mail orders will be taken until all tickets have been sold.
What if I lose my Brew Ha Ha ticket?
Your Brew Ha Ha ticket is just like cash. Lost tickets can not be replaced.
What if I can't come to the Brew Ha Ha at the last minute? What can I do with my tickets?
You are welcome to turn the tickets in to Bekah Kate's, but they are non-refundable. We suggest that you find some friends who didn't get tickets or have never been on the Brew Ha Ha and give them a call!
When can I pick up my glass?
You can pick up your glass starting at 9am at Bekah Kate's on the day of the Brew Ha Ha. Remember:
  • You must bring all of your tickets with you to pick up your glasses.
  • You will receive one glass, one wristband and one ticket lanyard per ticket.
Where do I start the evening?
Once you have picked up your glass at Bekah Kate's, you can start at any location on the Brew Ha Ha starting at 6pm!
What should I do if I have had too much to drink?
Please don't drive!! Please call a cab or friend to drive you home.
Where can I buy the beers that are featured on the Brew Ha Ha?
Many of the beers featured on the Brew Ha Ha are available at Monks and Bekah Kate's.
What are the rules I need to be aware of?
  • You must be 21 to attend the Brew Ha Ha.
  • You must rinse and empty your glass before leaving each and every stop.
  • If you need a drink of water, drink it inside one of the locations. You may not have any liquid in your glass while on the city sidewalks in between stops!
  • Please...no strollers
Please help us to keep this event going by strictly following these rules.
What if I have questions while on the Brew Ha Ha?
You can ask any of the staff at the participating businesses or one of our Brew Ha Ha ambassadors who will be strolling around throughout the evening.

Concerts on the Square

Thursdays, June through August • 7:00pm

Concerts on the Square

Sorry -- the 2020 season of Concerts on the Square has been canceled.

If you are interested in preforming at Concert on the Square or Supporting the Concert season please email jstich@yahoo.com.

Big Top Parade and Circus Celebration

Saturday, July 18, 2020 • 8am to 3pm

Downtown Baraboo Circus Celebration

Photo by Mike Johnsen

Sorry -- The Big Top Parade and Circus Celebration has been canceled for 2020