Get to Know Us

Downtown Baraboo, Incorporated (DBI) is a non-profit, voluntary corporation comprised of small businesses and professional establishments located within the geographic boundaries of the central downtown business district of Baraboo, WI. DBI was founded in the mid 1980’s as a non-profit corporation. DBI operates for purposes of promoting and improving the physical appearance, economic well-being, management and coordination of the downtown business area. DBI strives to market Downtown Baraboo as a destination for both tourism and also for our local and extended community, within the greater Sauk County Area. There are over 160 businesses within the downtown district and over 700 people are employed downtown! 

DBI’s purpose is to have its members work cooperatively to build a healthy economic climate for small business. The goal is to see the downtown business district thrive as a vibrant commercial and tourism destination. 

If you are visiting, shopping, or doing business in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant! 

If you are a business owner in or near Downtown Baraboo and want to join DBI, start right here with the DBI Membership Application. Are you interested in opening a business in Downtown Baraboo? Send us an email and we would be happy to answer any questions that you may have or point you in the right direction.

Our Information

Office Hours:

Monday, Wednesday, Friday
8 am – 12 pm / 1 pm – 4pm

Meet the Team