Welcome to Downtown Baraboo

You Gotta Love Baraboo

Baraboo is a picturesque city nestled in a beautiful valley surrounded by majestic bluffs. Downtown Baraboo retains its small town historical charm and is a destination for many who visit the magnificent Al Ringling Theatre (“America’s Prettiest Playhouse”) and the unique shops and eateries around “the Square.”

The immediate area boasts recreational activities for all seasons, including skiing, rock climbing, and swimming, much of it near the 1.6 billion-year-old Ice Age Trail.

There are over 160 businesses within the downtown district and over 700 people are employed downtown! If you are visiting, shopping, or doing business in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!

Lady with Summer Flowers
Upcoming Event:

Sunday Market

Sunday, May 29, 2022
10:00AM – 2:00PM

Shop Safe

Our downtown businesses are doing everything they can to prevent the spread of Covid-19 by following CDC and WI Department of Health Services guidance, which includes wearing masks, sanitizing surfaces, and limiting physical distance.