Welcome to Downtown Baraboo

You Gotta Love Baraboo

Baraboo is a picturesque city nestled in a beautiful valley surrounded by majestic bluffs. Downtown Baraboo retains its small town historical charm and is a destination for many who visit the magnificent Al Ringling Theatre (“America’s Prettiest Playhouse”) and the unique shops and eateries around “the Square.”

The immediate area boasts recreational activities for all seasons, including skiing, rock climbing, and swimming, much of it near the 1.6 billion-year-old Ice Age Trail.

There are over 160 businesses within the downtown district and over 700 people are employed downtown! If you are visiting, shopping, or doing business in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!

Upcoming Event:

Old Fashioned Day

Saturday, August 9, 2025
9:00AM – 3:00PM

View Event

Shop over 40 locally Owned Stores

Downtown Baraboo is home to over 40 locally owned stores with locally sourced gifts, decor & apparel. Downtown Baraboo located just 40 miles North of Madison and 7 miles south of Wisconson Dells is the perfect place to spend the day or a long weekend with friends.

View Shops

Upcoming Events

Old Fashioned Day

August Saturday

9

The Downtown Baraboo is ready to get “old fashioned.” An original, traditional summer event made a grand return in 2023, and will continue to grow this year. Old Fashioned Days will be Saturday, August 9th at 8:00am – 3:00pm. Shop amazing sidewalk sales at your favorite Downtown Baraboo stores and… Read More

View Details

Fall Fair on the Square

October Saturday

11

We invite you to spend a day in Downtown Baraboo at the Fair on the Square! Read More

View Details

Christmas Light Parade

November Saturday

22

[Santa Lighting the Christmas Tree atop the Al. Ringling Theatre Marquee] 2025 Downtown Baraboo Christmas Light Parade See glittering lighted floats, equestrian units, marching bands, and novelty units stroll through Downtown Baraboo during a beautiful lighted holiday parade! Witness Santa as he lights the official Downtown Baraboo Holiday… Read More

View Details

Downtown
Baraboo Events

Don’t miss any of our events!

Brew Ha Ha Baraboo Mystery Weekend Spring Fair on the Square Sunday Market Old Fashioned Day Fall Fair on the Square Wine Walk & Shop Christmas Light Parade