Welcome to Downtown Baraboo
You Gotta Love Baraboo
Baraboo is a picturesque city nestled in a beautiful valley surrounded by majestic bluffs. Downtown Baraboo retains its small town historical charm and is a destination for many who visit the magnificent Al Ringling Theatre (“America’s Prettiest Playhouse”) and the unique shops and eateries around “the Square.”
The immediate area boasts recreational activities for all seasons, including skiing, rock climbing, and swimming, much of it near the 1.6 billion-year-old Ice Age Trail.
There are over 160 businesses within the downtown district and over 700 people are employed downtown! If you are visiting, shopping, or doing business in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!
Shop over 40 locally Owned Stores
Downtown Baraboo is home to over 40 locally owned stores with locally sourced gifts, decor & apparel. Downtown Baraboo located just 40 miles North of Madison and 7 miles south of Wisconson Dells is the perfect place to spend the day or a long weekend with friends.
Upcoming Events
Wine Walk & Shop
Join Downtown Baraboo merchants for a wine tasting tour! Each location will have two wines (1 white and 1 red) for sampling. A wine walk map will be provided for note taking on which wines you liked or disliked. Taste wine while also sampling some delicious treats all while… Read More
Spring Fair on the Square
Mother’s Day weekend gets crafty with the 36th Spring Fair on the Square set for Saturday, May 10th, 2025. Bring Mom to Downtown Baraboo and celebrate Mother’s Day a day early with Shopping, Live Music, & Fun! 220+ artists and crafters, food, live music, farmers market and kids activities. Read More
Old Fashioned Day
The Downtown Baraboo is ready to get “old fashioned.” An original, traditional summer event made a grand return in 2023, and will continue to grow this year. Old Fashioned Days will be Saturday, August 9th at 8:00am – 3:00pm. Shop amazing sidewalk sales at your favorite Downtown Baraboo stores and… Read More
Fall Fair on the Square
We invite you to spend a day in Downtown Baraboo at the Fair on the Square! Read More
Christmas Light Parade
[Santa Lighting the Christmas Tree atop the Al. Ringling Theatre Marquee] 2025 Downtown Baraboo Christmas Light Parade See glittering lighted floats, equestrian units, marching bands, and novelty units stroll through Downtown Baraboo during a beautiful lighted holiday parade! Witness Santa as he lights the official Downtown Baraboo Holiday… Read More
Downtown
Baraboo Events
Don’t miss any of our events!
Baraboo Mystery Weekend
Spring Fair on the Square
Sunday Market
Old Fashioned Day
Fall Fair on the Square
Wine Walk & Shop
Christmas Light Parade
EXPERIENCE THE MAGIC IN DOWNTOWN BARABOO
#DOWNTOWNBARABOO #EXPERIENCETHEMAGIC #YOUGOTTALOVEBARABOO