Welcome to Downtown Baraboo
You Gotta Love Baraboo
Baraboo is the place to go — full stop. It’s that rare Midwest sweet spot where natural drama, small‑town charm, and a quietly magnetic creative energy all collide. This isn’t a “maybe someday” getaway. This is the spot people brag about discovering first.
Baraboo is where you start your morning with mist rising off quartzite bluffs, spend your afternoon wandering a downtown that feels handcrafted, and end your night in a theater so beautifully restored it practically glows. It’s where hikers, artists, food lovers, and curious wanderers all somehow end up on the same wavelength. It’s where the cranes return, the trails call your name, and the whole town feels like it’s in on a secret you’re just now being let in on.
Chicago Magazine didn’t spotlight Baraboo on the Destination Wisconsin: The Long Weekends List by accident— they caught onto what locals already know: this place has momentum. It’s magnetic. It’s the kind of destination that doesn’t just give you a weekend away; it gives you a story to tell. MidwestLiving has also recognized the Downtown Baraboo magic in their article, Why You Shouldn’t Just Drive Past This Fun Town On Your Way to the Wisconsin Dells!
If you are visiting, shopping, staying or dining in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!
Shop over 40 locally Owned Stores
Downtown Baraboo is home to over 40 locally owned stores with locally sourced gifts, decor & apparel. Downtown Baraboo located just 40 miles North of Madison and 7 miles south of Wisconsin Dells is the perfect place to spend the day or a long weekend with friends.
Upcoming Events
Fall Fair on the Square
We invite you to spend a day in Downtown Baraboo at the Fair on the Square! Shop 40 local stores and 200+ local artisan displays. Enjoy live music, food trucks, and family-friendly activities. Read More
Witches’ Night Out
Join Witches’ Night Out for an enchanted evening of shopping at 20+ locally owned stores around the Courthouse Square, culminating in a Witches Dance. Read More
Sip the Square: Holiday Beverage Tour
Experience Sip the Square, Downtown Baraboo’s inaugural season-long holiday beverage tour. Visit seven participating shops around the historic Courthouse Square to sample exclusive seasonal drinks and earn your official Badge of Honor. Read More
Light Up the Square
Kick off the holiday season with Light Up the Square, a stunning new courthouse lighting display. See the lights, take holiday photos, and enjoy shopping in downtown Baraboo. Read More
Holiday Scavenger Hunt
Bring your family on the Downtown Baraboo Holiday Scavenger Hunt! Explore participating shops searching for hidden clues and photo challenges, discover new businesses, and earn a commemorative prize. Read More
Holiday Wine Walk: Santa’s Night Out
Dress as your favorite Santa and join Downtown Baraboo’s Wine Walk. Sample wines and pairings at over 20 participating locations while shopping beautifully decorated boutiques and specialty stores. Read More
Community Christmas Market
Spend the afternoon on Oak Street in Downtown Baraboo browsing handcrafted gifts, artisan goods, seasonal décor, delicious treats, and one-of-a-kind creations from talented makers during the Downtown Baraboo Christmas Market. Read More
Christmas Light Parade
The Christmas Light Parade features more than 60 dazzling community, business, and corporate floats, each glowing with thousands of holiday lights. After the parade, follow Santa to the Historic Al Ringling Theatre where he’ll light the community Christmas Tree. Read More
Black Friday & Small Business Saturday
Join us on Black Friday and Small Business Saturday in Downtown Baraboo for holiday deals at local shops, plus enjoy horse-drawn wagon rides and Santa visits at the Al. Ringling Theatre. Read More
Visits with Santa at the Al Ringling Theatre
Bring the kids to visit Santa inside the Historic Al Ringling Theatre. Read More
Horse Drawn Wagon Rides Around the Square
Enjoy complimentary horse-drawn wagon rides around the beautifully decorated Courthouse Square in Downtown Baraboo. Read More
Christmas Passport Kickoff
Pick up a Downtown Baraboo Christmas Shopping Passport, shop at ten participating businesses for $10 each, and redeem your completed passport for an exclusive limited-edition tote. Read More
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EXPERIENCE THE MAGIC IN DOWNTOWN BARABOO
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