Welcome to Downtown Baraboo
You Gotta Love Baraboo
Baraboo is a picturesque city nestled in a beautiful valley surrounded by majestic bluffs. Downtown Baraboo retains its small town historical charm and is a destination for many who visit the magnificent Al Ringling Theatre (“America’s Prettiest Playhouse”) and the unique shops and eateries around “the Square.”
The immediate area boasts recreational activities for all seasons, including skiing, rock climbing, and swimming, much of it near the 1.6 billion-year-old Ice Age Trail.
There are over 160 businesses within the downtown district and over 700 people are employed downtown! If you are visiting, shopping, or doing business in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!
Shop over 40 locally Owned Stores
Downtown Baraboo is home to over 40 locally owned stores with locally sourced gifts, decor & apparel. Downtown Baraboo located just 40 miles North of Madison and 7 miles south of Wisconson Dells is the perfect place to spend the day or a long weekend with friends.
Upcoming Events
Sunday Market
The Sunday Market is a summer staple. The market hosts up to 30 vendors on the courthouse lawn, selling an array of items including handmade, crafted goods, antiques and vintage collectibles. Each market will host some remarkable performances that include local musicians and other talented acts. Additionally, a different food… Read More
Old Fashioned Day
We cherish both the rich history of Downtown Baraboo and the vibrance of what makes it magical today. Old Fashioned Day is a fun filled day, featuring live music, business clearance sales, and exciting activities including a chicken toss from the rooftops of Oak St! (No real chicken’s will be used… Read More
Sunday Market
The Sunday Market is a summer staple. The market hosts up to 30 vendors on the courthouse lawn, selling an array of items including handmade, crafted goods, antiques and vintage collectibles. Each market will host some remarkable performances that include local musicians and other talented acts. Additionally, a different food… Read More
Sunday Market
The Sunday Market is a summer staple. The market hosts up to 30 vendors on the courthouse lawn, selling an array of items including handmade, crafted goods, antiques and vintage collectibles. Each market will host some remarkable performances that include local musicians and other talented acts. Additionally, a different food… Read More
Fall Fair on the Square
We invite you to spend a day in Downtown Baraboo at the Fair on the Square! Read More
Sunday Market
The Sunday Market is a summer staple. The market hosts up to 30 vendors on the courthouse lawn, selling an array of items including handmade, crafted goods, antiques and vintage collectibles. Each market will host some remarkable performances that include local musicians and other talented acts. Additionally, a different food… Read More
Christmas Light Parade
[Santa Lighting the Christmas Tree atop the Al. Ringling Theatre Marquee] 2025 Downtown Baraboo Christmas Light Parade See glittering lighted floats, equestrian units, marching bands, and novelty units stroll through Downtown Baraboo during a beautiful lighted holiday parade! Witness Santa as he lights the official Downtown Baraboo Holiday… Read More
Downtown
Baraboo Events
Don’t miss any of our events!
Baraboo Mystery Weekend
Spring Fair on the Square
Sunday Market
Old Fashioned Day
Fall Fair on the Square
Wine Walk & Shop
Christmas Light Parade
EXPERIENCE THE MAGIC IN DOWNTOWN BARABOO
#DOWNTOWNBARABOO #EXPERIENCETHEMAGIC #YOUGOTTALOVEBARABOO