Welcome to Downtown Baraboo
You Gotta Love Baraboo
Baraboo is a picturesque city nestled in a beautiful valley surrounded by majestic bluffs. Downtown Baraboo retains its small town historical charm and is a destination for many who visit the magnificent Al Ringling Theatre (“America’s Prettiest Playhouse”) and the unique shops and eateries around “the Square.”
The immediate area boasts recreational activities for all seasons, including skiing, rock climbing, and swimming, much of it near the 1.6 billion-year-old Ice Age Trail.
There are over 160 businesses within the downtown district and over 700 people are employed downtown! If you are visiting, shopping, or doing business in Downtown Baraboo, we thank you for supporting our locally owned businesses and keeping our downtown alive and vibrant!
Shop Safe
Our downtown businesses are doing everything they can to prevent the spread of Covid-19 by following CDC and WI Department of Health Services guidance, which includes wearing masks, sanitizing surfaces, and limiting physical distance.
Upcoming Events
Downtown
Baraboo Events
Don’t miss any of our events!
Baraboo Mystery Weekend
Spring Fair on the Square
Sunday Market
Maxwell Street Days
Fall Fair on the Square
Wine Walk & Shop
Holiday Light Parade
EXPERIENCE THE MAGIC IN DOWNTOWN BARABOO
#DOWNTOWNBARABOO #EXPERIENCETHEMAGIC #YOUGOTTALOVEBARABOO
