Media Coverage
Circus World Photograph: Bill Johnsen, courtesy of Wisconsin Historical Society
Downtown Baraboo is everything wrapped into one — a local go‑to, a traveler’s must‑see destination, and a family‑friendly spot perfect for a weekend getaway in Wisconsin. With its welcoming small‑town spirit and charming historic district, Downtown Baraboo offers the ideal reset for anyone looking to explore, unwind, or discover something new. Around every corner, you’ll find stories unfolding in unique shops, cozy cafés, vibrant markets, and memorable attractions that make this destination feel both timeless and refreshingly new.
This page brings those stories together. Explore articles, features, and insider spotlights on the people, businesses, and top things to do in Downtown Baraboo. Whether you’re planning a weekend escape, searching for family‑friendly activities, or looking for the best places to visit in Baraboo, you’ll find plenty of inspiration to reimagine your trip and make the most of your time here.
Chicago Magazine Publication: April 21, 2026
Discover Baraboo’s trendy new era — where circus history meets boutique shopping, cozy cabins, craft cocktails, and unforgettable outdoor adventures. This long‑weekend guide highlights the best of Baraboo, from Devil’s Lake hikes and winery sunsets to restored theaters, conservation gems, and the town’s evolving food‑and‑drink scene.
Read the full story here → Baraboo. A Circus Town Flipping Into Its Trendy Era
Wiscocktail Lounge. Photograph: Jessi Schoville
Discover Wisconsin Publication: March 27, 2026
Experience Baraboo like never before — where circus history, outdoor adventure, boutique shopping, and family‑friendly fun all come together in one unforgettable destination. From the iconic Circus World Museum and scenic Baraboo Hills to vibrant downtown boutiques, wineries, and must‑see attractions, this guide highlights the best ways to explore Wisconsin’s most magical small town.
Read the full story here → Discover Real Baraboo: Itineraries Inside!
Photo Credit: Discover Mediaworks
Midwest Living Publication: May 7, 2025
Discover how Baraboo is stepping into its second act as a vibrant destination for food lovers, history buffs, and weekend explorers. From circus‑era landmarks and boutique shopping to wineries, hiking trails, and a swanky new cocktail lounge, this day‑trip guide highlights the best ways to experience the city’s evolving charm.
Read the full story here → Why You Shouldn’t Just Drive Past This Fun Town On Your Way to the Wisconsin Dells
Credit: Courtesy of Bekah Kate’s Kitchen & Home Boutique
