Take The Pledge: SHop Local This Holiday Season in Baraboo
As the holiday season approaches, there’s something truly magical about strolling through downtown Baraboo. The twinkling lights, festive window displays, merry carolers, and horse-drawn carriage meandering through town create a Hallmark-worthy backdrop that invites locals and visitors alike to soak up the spirit of Christmas. This year, as you’re checking off your gift lists, consider making a pledge to shop local. Supporting Baraboo’s small businesses isn’t just a feel-good choice—it’s an investment in our community, our neighbors, and the traditions that make this town so special.
Your Dollars Make a Difference
When you shop at local businesses, more of your money stays in the community. Studies show that for every $100 spent at a local business, about $68 stays in the local economy, compared to just $43 at a national chain. This directly supports local jobs, community programs, and the unique charm of Baraboo.
A Personalized Shopping Experience
Downtown Baraboo offers something that no big-box store or online retailer can: A warm, personalized shopping experience. Whether you’re finding a one-of-a-kind gift at Oak Street Antiques, browsing a worldly experience at A Sense of Adventure, or picking out cozy winter gear at Wildside Action Sports, you’ll be greeted by friendly faces who care about your needs.
Unique Finds and Thoughtful Gifts
Small businesses often stock items you won’t find anywhere else. Shopping local means you can delight your loved ones with unique, thoughtful gifts while avoiding the stress of generic, mass-produced goods. Plus, many downtown Baraboo shops offer handcrafted or locally-made products that add a special touch to your presents.
Celebrate Community Traditions
Downtown Baraboo isn’t just a shopping destination—it’s the heart of our holiday celebrations. Each weekend contains festive fun for everyone: Black Friday and Small Business Saturday, Gnome for the Holiday Scavenger Hunt, Very Merry Holiday Weekend, these traditions bring neighbors together and make memories that last a lifetime. Shopping local ensures these events continue to thrive.
Support the Magic of a Hallmark Christmas
Every twinkling light strung across downtown, every garland on a lamp post, and every snow globe display in shop windows contributes to the magic of Christmas in Baraboo. Your support of local businesses helps fund the decorations, events, and efforts that make this place feel like stepping into a Hallmark movie.
Rediscover the Joy of Shopping
Shopping local in Baraboo offers a slower, more joyful pace than chaotic malls or online scrolling. Stop for a cup of hot cocoa or a treat at Coffee Bean Connection, listen to live music at Balanced Rock Winery, or enjoy a nostalgic moment under the glow of holiday lights. It’s not just shopping—it’s an experience to cherish.
Take the Pledge
This holiday season, make a commitment to support the businesses that make Baraboo unique. Share the pledge with friends and family, and encourage them to shop local too. Together, we can keep the heart of Baraboo thriving, ensuring it remains a magical place for generations to come. Make your holidays meaningful this year—shop local, celebrate community, and experience the magic of Christmas in downtown Baraboo.
